Strategic management of technology and innovation
by
Burgelman, Robert A.
Başlık
:
Strategic management of technology and innovation
Yazar
:
Burgelman, Robert A.
ISBN
:
9780073381541
9780071263290
Ek Yazar
:
Burgelman, Robert A.
Edition
:
5th ed.
Yayım Bilgisi
:
Boston : McGraw-Hill Irwin, c2009.
Fiziksel Tanım
:
xiii, 1264 p. : ill. ; 27 cm.
Contents
:
Integrating Technology and Strategy: A General Management Perspective -- Technological Innovation -- Technological Innovation and Strategy -- Design and Implementation of Technology Strategy: An Evolutionary Perspective -- Technological Evolution -- Industry Context -- Organizational Context -- Strategic Action -- Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities -- Internal and External Sources of Technology -- Linking New Technology and Novel Customer Needs -- Internal Corporate Venturing -- Enactment of Technology Strategy-Creating and Implementing a Development Strategy -- New Product Development -- Building Competence/Capabilities Through New Product Development -- Conclusion: Innovation Challenges in Established Firms.
Abstract
:
"The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership by using a combination of text, readings, and cases to bring to life the latest research on critical business challenges." "Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy."--BOOK JACKET.
Konu Terimleri
:
Teknolojik yenilikler -- Yönetim.
Yeni uhrünler -- Yönetim.
Yüksek teknoloji endüstrisi -- Yönetim.
Technological innovations -- Management.
New products -- Management.
High technology industries -- Management.
Technische vernieuwing.
Productiemanagement.
Strategisch management.
Industriële bedrijven.
Innovations -- Gestion.
Produits nouveaux -- Gestion.
Industries de pointe -- Gestion.
Produits nouveaux -- Gestion -- Cas, Études de.
Fallstudiensammlung.
Innovationsplanung.
Strategisches Management.
Genre
:
Fallstudiensammlung.
Added Author
:
Christensen, Clayton M.
Wheelwright, Steven C., 1943-
Electronic Access
:
| Library | Materyal Türü | Barkod | Yer Numarası | Durum |
|---|
| Pamukkale Merkez Kütüphanesi | Kitap | 0066393 | HD45 B874 2009 | Merkez Genel Koleksiyon |