Business ethics : concepts and cases

Pressure from MADD to eliminate advertising of alcohol, lawsuits against cigarette companies, the Microsoft antitrust case these are some of the cases described and discussed in the text. Velasquez (Santa Clara U.) has included chapters on ethical principles, the free market, the marketplace, the en

Preface	p. xiii
Part 1 Basic Principles	p. 1
1 Ethics and Business	p. 2
Introduction	p. 2
1.1 The Nature of Business Ethics	p. 7
1.2 Moral Development and Moral Reasoning	p. 27
1.3 Arguments for and Against Business Ethics	p. 38
1.4 Moral Responsibility and Blame	p. 46
Cases for Discussion	p. 61
Napster's Revolution	p. 61
H. B. Fuller and the Street Children of Central America	p. 64
2 Ethical Principles in Business	p. 70
Introduction	p. 70
2.1 Utilitarianism: Weighing Social Costs and Benefits	p. 73
2.2 Rights and Duties	p. 88
2.3 Justice and Fairness	p. 105
2.4 The Ethics of Care	p. 122
2.5 Integrating Utility, Rights, Justice, and Caring	p. 129
2.6 An Alternative to Moral Principles: Virtue Ethics	p. 132
2.7 Morality in International Contexts	p. 141
Cases for Discussion	p. 155
Publius	p. 155
Philip Morris' Troubles	p. 156
Pepsi's Burma Connection	p. 163
Part 2 The Market and Business	p. 169
3 The Business System	p. 170
Introduction	p. 170
3.1 Free Market and Rights: John Locke	p. 175
3.2 The Utility of Free Markets: Adam Smith	p. 183
3.3 Marxist Criticisms	p. 192
3.4 Conclusion: The Mixed Economy	p. 199
Cases for Discussion	p. 210
The Health Business	p. 210
Accolade Versus Sega	p. 214
Brian's Franchise	p. 216
4 Ethics in the Marketplace	p. 220
Introduction	p. 220
4.1 Perfect Competition	p. 222
4.2 Monopoly Competition	p. 233
4.3 Oligopolistic Competition	p. 236
4.4 Oligopolies and Public Policy	p. 246
Cases for Discussion	p. 252
Playing Monopoly: Microsoft	p. 252
A Japanese Bribe	p. 260
Part 3 Business and Its External Exchanges--Ecology and Consumers	p. 265
5 Ethics and the Environment	p. 266
Introduction	p. 266
5.1 The Dimensions of Pollution and Resource Depletion	p. 269
5.2 The Ethics of Pollution Control	p. 287
5.3 The Ethics of Conserving Depletable Resources	p. 308
Cases for Discussion	p. 325
Genetic Engineering at Monsanto/Pharmacia	p. 325
The New Market Opportunity	p. 329
6 The Ethics of Consumer Production and Marketing	p. 332
Introduction	p. 332
6.1 Markets and Consumer Protection	p. 335
6.2 The Contract View of Business' Duties to Consumers	p. 339
6.3 The Due Care Theory	p. 348
6.4 The Social Costs View of the Manufacturer's Duties	p. 352
6.5 Advertising Ethics	p. 355
6.6 Consumer Privacy	p. 363
Cases for Discussion	p. 373
AIDS and Needles	p. 373
Toy Wars	p. 379
Part 4 Business and Its Internal Constituencies--Employee Issues	p. 385
7 The Ethics of Job Discrimination	p. 386
Introduction	p. 386
7.1 Job Discrimination: Its Nature	p. 388
7.2 Discrimination: Its Extent	p. 393
7.3 Discrimination: Utility, Rights, and Justice	p. 406
7.4 Affirmative Action	p. 415
Cases for Discussion	p. 438
Wage Differences at Robert Hall	p. 438
Brian Weber	p. 441
8 The Individual in the Organization	p. 443
Introduction	p. 443
8.1 The Rational Organization	p. 445
8.2 The Employee's Obligations to the Firm	p. 447
8.3 The Firm's Duties to the Employee	p. 457
8.4 The Political Organization	p. 463
8.5 Employee Rights	p. 465
8.6 Organizational Politics	p. 484
8.7 The Caring Organization	p. 491
Cases for Discussion	p. 503
The Gap	p. 503
Working for Eli Lilly and Company	p. 509
Index	p. 513

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