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We live at the dawn of an economic transition as profound as the beginning of the Industrial Age. Every product is available everywhere. Every customer has absolute control, and competition for the customer's money comes from rivals unseen and unknown, from across the street and across the globe. Building a business has never been more rewarding - but there has never been so much doubt about what it takes to be successful. To succeed in the networked economy, executives and entrepreneurs must harness the power of communication and information technologies and create collaborative communities of business and consumers that have vast profit potential. Collaborative Communities are the new business pattern for the 21st century, say entrepreneurial experts Jeffrey Shuman and Janice Twombly. Collaborative Communities shows how companies can: * Develop this profitable new business pattern of scamless alliances * Profitably satisfy customers' personal needs and wants. * Generate revenue from each business within the community. * Establish an iterative business-building process that lets you quickly try, quickly learn and quickly adapt.
Reviews (2)
Publisher's Weekly Review
Simply and logically, the authors argue that all companiesAespecially small onesAmust partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to create alliances with suppliers and other firms, and walk managers through the steps. Concise and insightful chapter summaries enhance this valuable primer. (June) (c) Copyright PWxyz, LLC. All rights reserved
Choice Review
Shuman (Bentley College, author of The Rhythm of Business: The Key to Building and Running Successful Companies, 1998) and Twombley (CPA) assert that organizational success in the New Economy, from product design through the delivery of goods and services, will result from a deliberate partnership with a company's customers. Their book is organized in three sections: "The Revolution in Business," "The New Reality," and "The New Business Pattern." The 12 chapters that make up these sections challenge traditional decision models and provide a schematic in which companies empower their customer base as an integral component of their competitive advantage. Contemporary examples (cleverly enhanced with URL and Cue code symbols that take the reader to the home pages of the cited companies) and excellent chapter summaries enhance the presentation. References and a topic index conclude the book. See also Ivy F. Hooks and Kristin Farry's Customer-Centered Products (CH, Feb'01) and A. Coskun Samli's Empowering the American Consumer: Corporate Responsiveness and Market Profitability (Ch, May'01). Although written for practitioners, the book will be an important resource for upper-division business students. Academic and professional collections. S. R. Kahn University of Cincinnati
Table of Contents
| Acknowledgments | p. viii |
| Preface | p. x |
| Introduction | p. xiii |
| Part 1 The Revolution in Business | |
| 1. The Challenge | p. 3 |
| 2. The 20th Century | p. 15 |
| 3. Dawn of a Revolution | p. 31 |
| Part 2 The New Reality | |
| 4. Personalization of Goods, Services, and Information | p. 49 |
| 5. Shared Interests | p. 66 |
| 6. The Entrepreneurial Mindset | p. 81 |
| Part 3 The New Business Pattern | |
| 7. The Collaborative Community | p. 107 |
| 8. Building a Collaborative Community | p. 114 |
| 9. The Choreographer's Business Model | p. 133 |
| 10. Business and Information Infrastructure | p. 158 |
| 11. Assembling the Resources | p. 187 |
| 12. Lace Up Your Dancing Shoes | p. 204 |
| References | p. 211 |
| Index | p. 215 |
| About the Authors | p. 222 |