Cover image for Strategic management and business policy : toward global sustainability
Strategic management and business policy : toward global sustainability
Başlık:
Strategic management and business policy : toward global sustainability
Yazar:
Wheelen, Thomas L.
ISBN:
9780132570206
Edition:
13th ed. / International ed.
Yayım Bilgisi:
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2012.
Fiziksel Tanım:
911 pages : illustrations ; 26 cm
Contents:
Basic concepts in strategic management -- Corporate governance -- Ethics and social responsibility in strategic management -- Scanning the environment -- Environmental scanning & industry analysis -- Internal scanning & organizational analysis -- Strategy formulation -- Strategy formulation : situation analysis & business strategy -- Strategy formulation: corporate strategy -- Strategy formulation: functional strategy & strategic choice -- Strategy implementation and control -- Strategy implementation: organizing for action -- Strategy implementation: staffing & directing -- Evaluation & control -- Introduction to case analysis -- Suggestions for case analysis -- Web chapters: other strategic issues.