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Özet
Özet
This text, by three distinguished authors, applies the theories and techniques of economic analysis to sport and topics related to the business of sport. It builds on a basis of introductory microeconomics and continues the discussion, generally at an intermediate standard. The text has an international perspective, primarily the US, Canada, Europe and Australia, and contains relevant and entertaining case studies. The text suits both undergradute and postgraduate students in that while it provides a clear progression of topics throughout, it also incorporates optional sections in each chapters of a higher and more challenging level.
Author Notes
ROBERT SANDY is Associate Professor of Economics and Chair, Department of Economics, Indiana University Purdue University Indianapolis (IUPUI)
PETER SLOANE is Professor of Economics, University of Swansea.
MARK ROSENTRAUB is Professor and Dean at Maxine Goodman Levin College of Urban Affairs, Cleveland State University, USA
ROBERT SANDY is Associate Professor of Economics and Chair, Department of Economics, Indiana University Purdue University Indianapolis (IUPUI)
PETER SLOANE is Professor of Economics, University of Swansea.
MARK ROSENTRAUB is Professor and Dean at Maxine Goodman Levin College of Urban Affairs, Cleveland State University, USA
Reviews (1)
Choice Review
Those approaching this 12-chapter book, with its textbook-like approach, will want to know that it focuses on numbers and formulas rather than on sociological aspects of economics (knowledge of differential and integral calculus will be helpful). This is not a surprise given the fact that though Rosentraub is a professor of urban affairs (Cleveland State Univ.), Sandy (Indiana University-Purdue University at Indianapolis) and Sloane (Swansea Univ., UK) are both economists. The authors are not interested in analyzing what motivates people and organizations to invest in sports--e.g., why governments subsidize the building of sports facilities; why newspapers devote whole sections to sports news; why colleges support intercollegiate programs that, with few exceptions, lose money. The quality of the writing and analyses varies, and the book suffers in places from garbled sentences. And though one would be hard-pressed to identify obvious gaps in coverage, this reviewer found several misstatements of fact and some outdated references. Finally, the authors fail to provide supporting evidence for some of their assertions. ^BSumming Up: Optional. Upper-division undergraduates and above. W. F. Gustafson emeritus, San Jose State University
Table of Contents
| List of boxes, tables and figures | p. ix |
| Acknowledgments | p. xii |
| Preface | p. xiii |
| List of abbreviations | p. xv |
| 1 Introduction | p. 1 |
| 2 Club and league objectives: profit versus utility maximization | p. 10 |
| Chapter goals | p. 11 |
| Are the motives of team owners and leagues important? | p. 11 |
| North America versus Europe | p. 12 |
| What is profit maximization and what is utility maximization? | p. 15 |
| The Scully model of profit maximization | p. 18 |
| The Sloane model of utility maximization | p. 20 |
| Constraints on utility maximization: publicly-traded clubs | p. 22 |
| Testing the models of individual owner behavior | p. 24 |
| League motives | p. 25 |
| Conclusions | p. 26 |
| 3 Demand and pricing | p. 28 |
| Chapter goals | p. 29 |
| The determinants of demand for sporting events | p. 29 |
| Pricing good and bad seats for a single event | p. 41 |
| Pricing season tickets | p. 53 |
| Conclusions | p. 59 |
| 4 The labor market for players | p. 64 |
| Chapter goals | p. 65 |
| Introduction | p. 65 |
| The supply of and the demand for professional athletes | p. 66 |
| Collective bargaining in professional sports | p. 75 |
| Competitive restrictions in sporting labor markets | p. 77 |
| Scully's model of salary determination for starters and backups | p. 85 |
| Revenue sharing and salary caps as mechanisms for achieving uncertainty of outcome | p. 91 |
| Conclusions | p. 98 |
| 5 Discrimination in professional sports | p. 104 |
| Chapter goals | p. 105 |
| Introduction | p. 105 |
| What is discrimination? | p. 106 |
| Measuring discrimination | p. 110 |
| Evidence of discrimination in professional team sports | p. 113 |
| Public responses to discrimination: Title IX antidiscrimination legislation in the USA | p. 123 |
| Conclusions | p. 124 |
| 6 The economic implications of sports broadcasting | p. 127 |
| Chapter goals | p. 128 |
| Introduction | p. 128 |
| The growth of sports broadcasting | p. 132 |
| The effects of sports broadcasting on live attendance | p. 135 |
| Sports broadcasting and competitive balance | p. 137 |
| Public policy and sports broadcasting | p. 140 |
| Conclusions | p. 149 |
| Appendix 6.1 Listed UK sporting events | p. 151 |
| Appendix 6.2 List of services meeting the 'qualifying conditions' as set out in the television regulations, 2000 | p. 152 |
| Appendix 6.3 Events designated in other EU states under Article 3a of the Broadcasting Directive | p. 152 |
| Appendix 6.4 Listed British soccer clubs 1999/2000 | p. 153 |
| Appendix 6.5 Media interests in British soccer clubs (1999/2000) | p. 154 |
| 7 Sports teams and leagues: from a business necessity to dominating cartels | p. 155 |
| Chapter goals | p. 156 |
| Introduction | p. 156 |
| Why are leagues, associations and organizing committees needed? | p. 157 |
| From stability to market control | p. 160 |
| Implications of the North American framework for managing sports | p. 172 |
| Leagues and the management model in the UK | p. 175 |
| Revenue-sharing, leagues and competitive balance | p. 177 |
| Summary and conclusions | p. 182 |
| 8 Sports and economic development | p. 186 |
| Chapter goals | p. 187 |
| Introduction | p. 187 |
| Defining terms: talking a common language when discussing the economic gains from sport | p. 188 |
| Moving economic activity to achieve policy goals | p. 193 |
| Sports and economic development: regions and cities | p. 195 |
| Evaluating the success of a city's sports strategy: moving economic activity or enhancing total welfare? | p. 203 |
| Sport and the choice of different locations for business | p. 204 |
| Sport and downtown development: experience elsewhere | p. 205 |
| Teams, sport and total welfare: conclusions | p. 208 |
| The intangible benefits | p. 209 |
| Sport and development: what is possible? | p. 212 |
| 9 Financing the facilities used by professional sports teams | p. 215 |
| Chapter goals | p. 216 |
| Introduction | p. 216 |
| The private and public goods aspects of sports facilities | p. 218 |
| The building boom in sports facilities: why, and how large? | p. 222 |
| Factors influencing financing plans for sports facilities | p. 225 |
| Theory into practice: public sector financing of sports facilities | p. 230 |
| Conclusions | p. 239 |
| 10 Nonteam sports and incentives | p. 241 |
| Chapter goals | p. 242 |
| Introduction | p. 242 |
| Product markets in nonteam sports | p. 246 |
| Labor markets in non-team sports | p. 248 |
| Conclusions | p. 255 |
| 11 College sports in the USA and the role of the NCAA | p. 257 |
| Chapter goals | p. 258 |
| Why are intercollegiate sports so big? | p. 258 |
| Is the NCAA a cartel? | p. 263 |
| Do colleges make or lose money on their sports programs? | p. 267 |
| Competitive balance in intercollegiate sports | p. 278 |
| Conclusions | p. 281 |
| 12 Government and sports policy | p. 285 |
| Chapter goals | p. 286 |
| Introduction | p. 286 |
| Amateur sport | p. 288 |
| Sporting infrastructure and international sporting events | p. 292 |
| Antitrust and public policy | p. 296 |
| Conclusions | p. 301 |
| Glossary of terms | p. 305 |
| Bibliography | p. 310 |
| Index | p. 341 |
