Başlık:
Managerial economics in a global economy
Yazar:
Salvatore, Dominick.
ISBN:
9780070571150
9780071147149
Ek Yazar:
Edition:
3rd ed.
Yayım Bilgisi:
New York : McGraw-Hill, 1996.
Fiziksel Tanım:
xxx, iii, 723 pages : illustrations (some color) ; 24 cm.
Mevcut:*
Library | Materyal Türü | Barkod | Yer Numarası | Durum |
|---|---|---|---|---|
Searching... Pamukkale Merkez Kütüphanesi | Kitap | 0104206 | HD30.22 S247 1996 | Searching... Unknown |
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Özet
Özet
The goal of this text is to provide a unifying framework for managerial decision-making around the theory of the firm. It integrates traditional managerial coverage with modern management techniques and theory, within the context of global economic realities.
Table of Contents
| Preface |
| About the Author |
| Each ends with a summary, discussion questions, and problems |
| Part 1 Introduction |
| 1 The Nature and Scope of Managerial Economics |
| 1.1 The Scope of Managerial Economics |
| 1.2 The Basic Process of Decision Making |
| Case Study |
| 1.1 Peter Drucker--The Man Who Invented Management |
| Case Study |
| 1.2 The Management Revolution |
| 1.3 The Theory of the Firm |
| Case Study |
| 1.3 The Objective and Strategy of Firms in the Cigarette Industry |
| 1.4 The Nature and Function of Profits |
| Case Study |
| 1.4 Profits in the Personal Computer Industry |
| 1.5 Business Ethics |
| Case Study |
| 1.5 Business Ethics at Boeing |
| Case Study |
| 1.6 Enron--Andersen, and Other Financial Disasters |
| 1.6 The International Framework of Managerial Economics |
| Case Study |
| 1.7 The Rise of the Global Corporation |
| Case Study |
| 1.8 The Global Business Leader |
| Case Study |
| 1.9 Global Most Admired Companies |
| Case Study |
| 1.10 Globalization and Terrorism |
| 1.7 Managerial Economics and the Internet |
| Case Study |
| 1.11 The Most Important Internet Site Addresses for Managerial Economics |
| Appendix 1 The Basics of Demand, Supply, and Equilibrium |
| Case Study |
| 1.12 Changes in Demand and Supply and the Price of PCs |
| Case Study |
| 1.13 Changes in Demand and Supply and Coffee Prices |
| 2 Optimization Techniques and New Management Tools |
| 2.1 Methods of Expressing Economic Relationships |
| 2.2 Total, Average, and Marginal Relationships |
| Case Study |
| 2.1 Total, Average, and Marginal Cost in the U.S. Steel Industry |
| 2.3 Optimization Analysis |
| Case Study |
| 2.2 Optimal Pollution Control |
| 2.4 Constrained Optimization |
| Case Study |
| 2.3 Pursuing Multiple Objectives under Constraints by Global Corporations |
| 2.5 New Management Tools for Optimization |
| Case Study |
| 2.4 Benchmarking at Xerox, Ford, and Mobil |
| Case Study |
| 2.5 Total Quality Management at Johnson and Johnson, Motorola, General Electric, and Ford |
| Case Study |
| 2.6 Reenginering at GE |
| Case Study |
| 2.7 Applying Learning-Organization Principles at Ford and Southwest Airlines |
| 2.6 Other Management Tools for Optimization |
| 2.7 New Management Tools and Functional Specialization |
| Case Study |
| 2.8 The American Business Model |
| Case Study |
| 2.9 When Governance Rules Fail, Public Trust is Eroded |
| Appendix 2 Differential Calculus and Optimization Techniques |
| Part 2 Demand Analysis |
| 3 Demand Theory |
| 3.1 The Demand for a Commodity |
| Case Study |
| 3.1 The Demand for Big Macs |
| Case Study |
| 3.2 The Demand for Sweet Potatoes in the United States |
| 3.2 Price Elasticity of Demand |
| Case Study |
| 3.3 Price Elasticities of Demand in the Real World |
| 3.3 Income Elasticity of Demand |
| Case Study |
| 3.4 Income Elasticities of Demand in the Real World |
| 3.4 Cross-Price Elasticity of Demand |
| Case Study |
| 3.5 Cross-Price Elasticities of Demand in the Real World |
| Case Study |
| 3.6 Substitution between Domestic and Foreign Goods |
| 3.5 Using Elasticities in Managerial Decision Making |
| Case Study |
| 3.7 Demand Elasticities for Alcoholic Beverages in the United States |
| 3.6 International Convergence of Tastes |
| Case Study |
| 3.8 Gillette Introduces Sensor and Mach3 Razors--Two Truly Global Products |
| Case Study |
| 3.9 Ford's World Car(s) |
| 3.7 Electronic Commerce |
| Case Study |
| 3.10 e-Commerce at Amazon.com |
| Case Study |
| 3.11 eBay and Some Internet Veterans are Cashing In |
| Appendix 3 Behind the Market Curve-The Theory of Consumer Choice |
| 4 Demand Estimation |
| 4.1 The Identification Problem |
| 4.2 Marketing Research Approaches to Demand Estimation |
| Case Study |
| 4.1 Micromarketing: Marketers Zero In on Their Customers |
| Case Study |
| 4.2 Estimation of the Demand for Oranges by Market Experiment |
| Case Study |
| 4.3 Reaching Consumers in the Vanishing Mass Market |
| 4.3 Introduction to Regression Analysis |
| 4.4 Simple Regression Analysis |
| 4.5 Multiple Regression Analysis |
| 4.6 Problems in Regression Analysis |
| 4.7 Demand Estimation by Regression Analysis |
| 4.8 Estimating the Demand for U.S. Imports and Exports |
| Case Study |
| 4.5 Price and Income Elasticities of Imports and Exports in the Real World |
| Case Study |
| 4.6 The Major Commodity Exports and Imports of the United States |
| Case Study |
| 4.7 The Major Trade Partners of the United States |
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