| Part I Introduction to Business Research |
| 1 Research in Business |
| 2 Addressing Management Problems with Scientific Thinking |
| 3 The Research Process |
| 4 The Research Proposal |
| 5 Ethics in Business Research |
| Part II The Design of Research |
| 6 Design Strategies |
| 7 Sampling Design |
| 8 Measurement |
| 9 Measurement Scales |
| Part III Sources and Collection of Data |
| 10 Exploring Secondary Data |
| 11 Survey Methods: Communicating with Respondents |
| 12 Instruments for Respondent Communication |
| 13 Observational Studies |
| 14 Experimentation |
| Part IV Analysis and Presentation of Data |
| 15 Data Preparation and Description |
| 16 Exploring, Displaying, and Examining Data |
| 17 Hypothesis Testing |
| 18 Measures of Association |
| 19 Multivariate Analysis: An Overview |
| 20 Presenting Results: Written and Oral Reports Cases |
| Appendixes A Core Business Reference Sources: Printed and Electronic Resource Title List |
| B Decision Theory Problem |
| C Request for Proposal (RFP): Assessment and Contents |
| D Sample Student Term Project |
| E Nonparametric Significance Tests |
| F Selected Statistical Tables |
