Başlık:
Business policy and strategic management
Yazar:
Glueck, William F.
ISBN:
9780070235311
Ek Yazar:
Edition:
4th ed.
Yayım Bilgisi:
New York : McGraw-Hill, 1984.
Fiziksel Tanım:
xix, 875 pages : illustrations ; 24 cm.
Series:
McGraw-Hill series in management
McGraw-Hill series in management.
Contents:
An invitation to strategic managment -- Strategic management elements -- Enviromental analysis and diagnosis -- Strategic advantage analysis and diagnosis -- Considering strategic alternatives -- Strategic choice -- Implementing strategy: resource allocation, organization, and the planning system -- Implementing strategy: functional policies and leadership processes -- Evaluating the strategy -- Applying strategic management process -- Strategic management elements -- Strategic analysis and diagnosis -- Strategy formulation and choice -- Implementation and evaluation of strategic management.
Added Author: