| Prologue: Launching Your Business Career |
| Part I Business in a Global Environment |
| 1 The Framework of Contemporary Business |
| 2 Business Ethics and Social Responsibility |
| 3 Economic Challenges Facing Global and Domestic Business |
| 4 Competing in Global Markets |
| Part II Starting and Growing Your Business |
| 5 Options for Organizing Small and Large Businesses |
| 6 Starting Your Own Business: The Entrepreneurship Alternative |
| 7 E-Business: Doing Business Online |
| Part III Management : Empowering People to Achieve Business Objectives |
| 8 Management, Leadership, and the Internal Organization |
| 9 Human Resource Management, Motivation, and Labor-Management Relations |
| 10 Improving Performance through Empowerment, Teamwork, and Communication |
| 11 Production and Operations Management |
| Part IV Marketing Management |
| 12 Customer-Driven Marketing |
| 13 Product and Distribution Strategies |
| 14 Promotion and Pricing Strategies |
| Part V Managing Technology and Information |
| 15 Using Technology to Manage Information |
| 16 Understanding Accounting and Financial Statements |
| Part VI Managing Financial Resources |
| 17 Financial Management and Institutions |
| 18 Financing and Investing through Securities Markets |
| Appendix A Risk Management and Insurance |
| Appendix B A Guide to Your Personal Finances and the Stock Market Game |
| Appendix C The Business Plan |
