International business

For International Business courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.

I The World's Marketplaces

1 An Overview of International Business

2 Global Marketplaces and Business Centers

3 Legal, Technological, and Political Forces

4 The Role of Culture

5 Ethics and Social Responsibility in International Business

II The International Environment

6 International Trade and Investment Theory

7 International Monetary System and the Balance of Payments

8 Foreign Exchange and International Financial Markets

9 Formulation of National Trade Policies

10 International Cooperation among Nations

III Managing International Business

11 International Strategic Management

12 Strategies for Analyzing and Entering Foreign Markets

13 International Strategic Alliances

14 International Organization Design and Control

15 Leadership and Employee Behavior in International Business

IV Managing International Business Operations

16 International Marketing

17 International Operations Management

18 International Financial Management

19 International Human Resource Management and Labor Relations

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Table of Contents