Excellence in business

For Introduction to Business courses. With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers

Preface	p. xix
Prologue: Are You Ready for Success?	p. 2
Your Future in Business Starts Right Now	p. 2
Looking Ahead to Your Career	p. 2
What Do You Want to Do?	p. 3
What Do You Have to Offer?	p. 3
How Can You Make Yourself More Valuable?	p. 4
Seeking Employment Opportunities and Information	p. 4
Sources of Employment Information	p. 6
Employment Information on the Web	p. 8
Preparing Your Resume	p. 9
Controlling the Format and Style	p. 10
Keeping Your Resume Honest	p. 11
Organizing Your Resume Around Your Strengths	p. 11
Producing Your Resume	p. 14
Preparing Your Application Letter	p. 17
Following Up on Your Application	p. 17
Interviewing with Potential Employers	p. 17
What Employers Look For	p. 19
What Applicants Need to Find Out	p. 19
How to Prepare for a Job Interview	p. 20
How to Follow Up After the Interview	p. 21
Building Your Career	p. 21
Part 1 Conducting Business in the Global Economy	p. 24
1 In Pursuit of Prosperity: The Fundamentals of Business and Economics	p. 24
Inside Business Today: Making Dollars and Sense of Online Music at Apple iTunes	p. 25
Chapter Overview	p. 26
How This Course Will Help Your Career	p. 26
What Is a Business?	p. 27
Technologies that are Revolutionizing Business: Instant Messaging	p. 29
What Is Economics?	p. 30
Thinking about Ethics: Should Employees Pay to Keep Their Jobs?	p. 33
Microeconomics: Understanding the Forces of Demand and Supply	p. 34
Macroeconomics: Understanding How an Economy Operates	p. 40
Learning from Business Blunders	p. 42
How a Free-Market System Monitors Its Economic Performance	p. 45
History of U.S. Economic Growth	p. 48
Innovating for Business Success: The Electronic Economy: Redefining Reality	p. 51
The Challenges You'll Face in the Global Economy	p. 52
Summary of Learning Objectives	p. 53
Apple iTunes: What's Next?	p. 54
Key Terms	p. 55
Test Your Knowledge	p. 55
Practice Your Knowledge	p. 56
Expand Your Knowledge	p. 56
A Case for Critical Thinking	p. 58
Video Case	p. 59
2 Business Done Right: Ethics and Social Responsibility	p. 60
Inside Business Today: Patagonia Trades Rampant Growth for Environmentally Friendly Operations	p. 61
Chapter Overview	p. 62
Ethics and Social Responsibility in Contemporary Business	p. 63
Learning from Business Blunders	p. 66
Minding Your Own Business: Lead Your Team with Ethical Behavior	p. 69
Business's Efforts to Increase Social Responsibility	p. 75
Thinking about Ethics: Ben & Jerry's: A Double Scoop of Irony?	p. 77
Technologies that are Revolutionizing Business: Location and Tracking Technologies	p. 83
Ethics and Social Responsibility Around the World	p. 87
Summary of Learning Objectives	p. 88
Patagonia: What's Next?	p. 89
Key Terms	p. 90
Test Your Knowledge	p. 90
Practice Your Knowledge	p. 91
Expand Your Knowledge	p. 92
A Case for Critical Thinking	p. 93
Video Case	p. 95
3 Wild World: Competing in the Global Economy	p. 96
Inside Business Today: Trek Bikes: Trekking Around the Globe	p. 97
Chapter Overview	p. 98
Fundamentals of International Trade	p. 98
Technologies that are Revolutionizing Business: Telepresence	p. 105
The Global Business Environment	p. 110
Competing in the Global Marketplace: How to Avoid Business Mistakes Abroad	p. 112
Competing in the Global Marketplace: China's Counterfeit Economy	p. 116
Terrorism's Impact on the Global Business Environment	p. 119
Learning from Business Blunders	p. 120
Safety and Security in a Complex World: Cyberterror: Will the Next Attack Happen Online?	p. 121
Summary of Learning Objectives	p. 122
Trek Bikes: What's Next?	p. 123
Key Terms	p. 123
Test Your Knowledge	p. 124
Practice Your Knowledge	p. 124
Expand Your Knowledge	p. 126
A Case for Critical Thinking	p. 127
Video Case	p. 128
4 Business at the Speed of Light: Information Technology and E-Commerce	p. 130
Inside Business Today: Technology Delivers New Business Opportunities for UPS	p. 131
Chapter Overview	p. 132
From Data to Information to Insight	p. 132
Innovating for Business Success: LivePerson Puts a Pulse on the Web	p. 138
Business Systems	p. 143
Technologies that are Revolutionizing Business: Data Encryption	p. 145
Technology Issues for Today's Managers	p. 151
Learning from Business Blunders	p. 153
Safety and Security in a Complex World: Say, Is That Stolen Data You're Listening To on Your iPod?	p. 154
Summary of Learning Objectives	p. 156
UPS: What's Next?	p. 157
Key Terms	p. 157
Test Your Knowledge	p. 158
Practice Your Knowledge	p. 158
Expand Your Knowledge	p. 159
A Case for Critical Thinking	p. 160
Video Case	p. 162
E-Business in Action: The Biggest Audience in the Whole Wide World Wide Web	p. 163
Career Profiles	p. 165
Part 2 Starting and Organizing a Business	p. 166
5 Building the Foundation: Forms of Business Ownership	p. 166
Inside Business Today: Growing Pains at Kinko's	p. 167
Chapter Overview	p. 168
Choosing a Form of Business Ownership	p. 168
Technologies that are Revolutionizing Business: Groupware	p. 171
Understanding Business Combinations	p. 179
Thinking about Ethics: Hey, Wanna Lose a Few Billion? We Have a Sure Deal for You	p. 182
Competing in the Global Marketplace: DaimlerChrysler: Merger of Equals or Global Fender Bender?	p. 183
Learning from Business Blunders	p. 185
Summary of Learning Objectives	p. 186
FedEx Kinko's: What's Next?	p. 187
Key Terms	p. 187
Test Your Knowledge	p. 188
Practice Your Knowledge	p. 188
Expand Your Knowledge	p. 189
A Case for Critical Thinking	p. 191
Video Case	p. 192
6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners	p. 194
Inside Business Today: GeniusBabies.com Builds a Smart Business	p. 195
Chapter Overview	p. 196
Understanding the World of Small Business	p. 196
Minding Your Own Business: David Competes with Goliath Online	p. 200
Starting a Small Business	p. 201
Technologies that are Revolutionizing Business: Social Network Applications	p. 202
Learning from Business Blunders	p. 205
Minding Your Own Business: Blueprint for an Effective Business Plan	p. 206
Financing a New Business	p. 212
Summary of Learning Objectives	p. 215
GeniusBabies: What's Next?	p. 216
Key Terms	p. 217
Test Your Knowledge	p. 217
Practice Your Knowledge	p. 218
Expand Your Knowledge	p. 218
A Case for Critical Thinking	p. 220
Video Case	p. 221
E-Business in Action: The Rise, Fall, and Rise of Dot-Coms	p. 222
Career Profiles	p. 224
Part 3 Managing a Business	p. 226
7 From Planning to Inspiration: The Functions of Management	p. 226
Inside Business Today: Adding Soul to the Winning Ways of Dell	p. 227
Chapter Overview	p. 228
The Four Basic Functions of Management	p. 228
Minding Your Own Business: Do You Have What It Takes to Be a Leader?	p. 238
Minding Your Own Business: Creating the Ideal Culture in Your Company	p. 243
Learning from Business Blunders	p. 245
Management Skills	p. 245
Technologies that are Revolutionizing Business: Business Intelligence Systems	p. 248
Summary of Learning Objectives	p. 249
Dell: What's Next?	p. 250
Key Terms	p. 251
Test Your Knowledge	p. 251
Practice Your Knowledge	p. 252
Expand Your Knowledge	p. 253
A Case for Critical Thinking	p. 254
Video Case	p. 256
8 We're All in This Together: Organization and Teamwork	p. 258
Inside Business Today: Reinventing the Retail Experience at The Container Store	p. 259
Chapter Overview	p. 260
Designing an Effective Organization Structure	p. 261
Technologies that are Revolutionizing Business: Wireless Networking	p. 262
Learning from Business Blunders	p. 266
Working in Teams	p. 269
Competing in the Global Marketplace: E-SoftSys Stays Connected Around the Globe	p. 270
Innovating for Business Success: Don't Leave Home: American Express's Virtual Environment	p. 272
Summary of Learning Objectives	p. 280
The Container Store: What's Next?	p. 281
Key Terms	p. 281
Test Your Knowledge	p. 282
Practice Your Knowledge	p. 282
Expand Your Knowledge	p. 283
A Case for Critical Thinking	p. 285
Video Case	p. 286
9 Creating Value: Producing Quality Goods and Services	p. 288
Inside Business Today: Fulfilling Customized Dreams at Carvin Guitars	p. 289
Chapter Overview	p. 290
Understanding Production and Operations Management	p. 291
Designing the Production Process	p. 295
Thinking About Ethics: Offshoring: Profits, Yes, But at What Cost?	p. 296
Improving Production Through Technology	p. 303
Technologies that are Revolutionizing Business: Nanotechnology	p. 303
Managing and Controlling the Production Process	p. 306
Innovating for Business Success: Your Inventory Wants to Talk to You	p. 308
Learning from Business Blunders	p. 310
Summary of Learning Objectives	p. 314
Carvin Guitars: What's Next?	p. 315
Key Terms	p. 315
Test Your Knowledge	p. 316
Practice Your Knowledge	p. 316
Expand Your Knowledge	p. 317
A Case for Critical Thinking	p. 318
Video Case	p. 320
E-Business in Action: Whatever Happened to B2B Exchanges?	p. 321
Career Profiles	p. 322
Part 4 Managing Employees	p. 324
10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations	p. 324
Inside Business Today: Learning the Art of Motivation at Atlas Container	p. 325
Chapter Overview	p. 326
Motivating Employees	p. 327
Safety and Security in a Complex World: Which Theory Will Solve the Problem of Employee Theft?	p. 331
Learning from Business Blunders	p. 332
Keeping Pace with Today's Workforce	p. 335
Minding Your Own Business: Are We Having Fun Yet?	p. 337
Competing in a Global Marketplace: Too Many Workers? Not for Long	p. 339
Technologies that are Revolutionizing Business: Telecommuting Technologies	p. 343
Working with Labor Unions	p. 344
Summary of Learning Objectives	p. 350
Atlas Container: What's Next?	p. 351
Key Terms	p. 352
Test Your Knowledge	p. 352
Practice Your Knowledge	p. 353
Expand Your Knowledge	p. 354
A Case for Critical Thinking	p. 355
Video Case	p. 357
11 Taking Care of Employees: Managing Human Resources	p. 358
Inside Business Today: Blending a Successful Workforce: Jamba Juice Whips Up Creative Recruiting Strategies	p. 359
Chapter Overview	p. 360
Understanding What Human Resources Managers Do	p. 360
Planning for a Company's Staffing Needs	p. 361
Technologies that are Revolutionizing Business: Assistive Technologies	p. 364
Recruiting, Hiring, and Training New Employees	p. 366
Safety and Security in a Complex World: When Employees Turn on Each Other	p. 368
Learning from Business Blunders	p. 370
Appraising Employee Performance	p. 371
Innovating for Business Success: Click and Learn: E-Training Today's Employees	p. 372
Administering Compensation and Employee Benefits	p. 373
Safety and Security in a Complex World: Somebody's Watching (and Listening and Reading and Monitoring and Recording)	p. 375
Overseeing Changes in Employment Status	p. 382
Summary of Learning Objectives	p. 385
Jamba Juice: What's Next?	p. 385
Key Terms	p. 386
Test Your Knowledge	p. 386
Practice Your Knowledge	p. 387
Expand Your Knowledge	p. 388
A Case for Critical Thinking	p. 389
Video Case	p. 391
E-Business in Action: Job Recruiting Moves to the Net	p. 392
Career Profiles	p. 393
Part 5 Developing Marketing Strategies to Satisfy Customers	p. 394
12 Connecting with Customers: The Art and Science of Marketing	p. 394
Inside Business Today: Toyota Scion: Connecting with a New Generation of Car Buyers	p. 395
Chapter Overview	p. 396
Marketing in a Changing World	p. 397
Thinking about Ethics: Mining Your Deepest Secrets	p. 403
Understanding Today's Customers	p. 404
Learning from Business Blunders	p. 406
Technologies that are Revolutionizing Business: Data Mining	p. 409
Planning Your Marketing Strategies	p. 409
Thinking about Ethics: Questionable Marketing Tactics on Campus	p. 413
Summary of Learning Objectives	p. 419
Toyota Scion: What's Next?	p. 420
Key Terms	p. 420
Test Your Knowledge	p. 420
Practice Your Knowledge	p. 421
Expand Your Knowledge	p. 422
A Case for Critical Thinking	p. 423
Video Case	p. 425
13 Defining the Exchange: Product and Pricing Strategies	p. 426
Inside Business Today: Allergan Stumbles onto a Billion-Dollar Product	p. 427
Chapter Overview	p. 428
Characteristics of Products	p. 428
Innovating for Business Success: Ringing up Business in Creative New Ways	p. 431
Safety and Security in a Complex World: Designing Safer Products	p. 433
Learning from Business Blunders	p. 434
The New-Product Development Process	p. 435
Technologies that are Revolutionizing Business: Digital Products	p. 437
Product Identities	p. 437
Product-Line and Product-Mix Strategies	p. 440
Pricing Strategies	p. 443
Summary of Learning Objectives	p. 449
Botox Cosmetic: What's Next?	p. 450
Key Terms	p. 451
Test Your Knowledge	p. 451
Practice Your Knowledge	p. 452
Expand Your Knowledge	p. 453
A Case for Critical Thinking	p. 454
Video Case	p. 455
14 Delivering Value: Distribution Strategies	p. 456
Inside Business Today: Costco Makes the Good Life More Affordable	p. 457
Chapter Overview	p. 458
Understanding the Role of Marketing Intermediaries	p. 458
Minding Your Own Business: Looking for a Get-Rich-Slow Scheme?	p. 464
Setting Distribution Strategies	p. 467
Innovating for Business Success: Nautilus Bulks Up Through Multiple Channels	p. 468
Learning from Business Blunders	p. 471
Managing Physical Distribution	p. 472
Technologies that are Revolutionizing Business: Supply-Chain Integration Standards	p. 474
Summary of Learning Objectives	p. 477
Costco: What's Next?	p. 478
Key Terms	p. 478
Test Your Knowledge	p. 478
Practice Your Knowledge	p. 479
Expand Your Knowledge	p. 480
A Case for Critical Thinking	p. 481
Video Case	p. 483
15 Spreading the Message: Promotional Strategies	p. 484
Inside Business Today: Profitable Search Results: Google Advances the Science of Online Advertising	p. 485
Chapter Overview	p. 486
What Is Promotion?	p. 486
Learning from Business Blunders	p. 488
Innovating for Business Success: Tracking Down the Disappearing Audience	p. 490
Personal Selling	p. 491
Minding Your Own Business: Three Steps to an Effective Sales Presentation	p. 494
Advertising and Direct Marketing	p. 495
Technologies that are Revolutionizing Business: Individualized Advertising	p. 495
Innovating for Business Success: The Rise, Fall-and Rise-of Online Advertising	p. 502
Sales Promotion	p. 504
Public Relations	p. 506
Integrated Marketing Communications	p. 507
Summary of Learning Objectives	p. 508
Google: What's Next?	p. 509
Key Terms	p. 510
Test Your Knowledge	p. 510
Practice Your Knowledge	p. 511
Expand Your Knowledge	p. 512
A Case for Critical Thinking	p. 513
Video Case	p. 514
E-Business in Action: Clicks and Bricks: Bridging the Physical and Virtual Worlds	p. 516
Career Profiles	p. 517
Part 6 Managing Accounting and Financial Resources	p. 518
16 Getting to the Bottom Line: Basic Accounting Concepts	p. 518
Inside Business Today: When Giants Fall: The Collapse of WorldCom/MCI	p. 519
Chapter Overview	p. 520
Understanding Accounting	p. 521
Technologies that are Revolutionizing Business: Compliance Management Software	p. 525
Thinking about Ethics: Putting Accountability Back into Public Accounting	p. 526
Fundamental Accounting Concepts	p. 527
Using Financial Statements	p. 529
Minding Your Own Business: How to Read an Annual Report	p. 539
Learning from Business Blunders	p. 540
Summary of Learning Objectives	p. 541
MCI: What's Next?	p. 542
Key Terms	p. 542
Test Your Knowledge	p. 543
Practice Your Knowledge	p. 543
Expand Your Knowledge	p. 545
A Case for Critical Thinking	p. 546
Video Case	p. 548
17 Keeping the Engine Running: Financial Management and Banking	p. 550
Inside Business Today: A Nice Problem to Have: Microsoft Wonders What to Do with Too Much Cash	p. 551
Chapter Overview	p. 552
The Role of Financial Management	p. 552
Thinking about Ethics: That's Why They Call Them Havens	p. 554
The U.S. Financial System	p. 561
Technologies that are Revolutionizing Business: Credit Scoring Software	p. 563
Thinking about Ethics: Surprise! You've Been Swiped	p. 564
Learning from Business Blunders	p. 565
The Functions of the Federal Reserve System	p. 567
Summary of Learning Objectives	p. 572
Microsoft: What's Next?	p. 573
Key Terms	p. 573
Test Your Knowledge	p. 574
Practice Your Knowledge	p. 574
Expand Your Knowledge	p. 575
A Case for Critical Thinking	p. 576
Video Case	p. 578
18 Investing in the Future: Securities and Investment Strategies	p. 580
Inside Business Today: Schwab Reinvents an Industry-Then Has to Reinvent Itself	p. 581
Chapter Overview	p. 582
Types of Securities Investments	p. 583
Minding Your Own Business: Is an Index Fund Right for Your Future?	p. 588
Securities Markets	p. 590
Investment Strategies and Techniques	p. 594
Learning from Business Blunders	p. 595
Technologies that are Revolutionizing Business: Online Investing	p. 597
Innovating for Business Success: Put Your Money Where Your Mouse Is	p. 598
Summary of Learning Objectives	p. 603
Charles Schwab: What's Next?	p. 603
Key Terms	p. 604
Test Your Knowledge	p. 604
Practice Your Knowledge	p. 605
Case for Critical Thinking	p. 607
Video Case	p. 608
E-Business in Action: Internet Banks Hit a Brick Wall	p. 610
Career Profiles	p. 611
Appendix A The U.S. Legal System and Business Law	p. A-1
Appendix B Risk Management and Insurance	p. A-13
Appendix C Personal Finance: Getting Set for Life	p. A-25
Appendix D Your Business Plan	p. A-47
References	p. R-1
Acknowledgments	p. Ack-1
Glossary	p. G-1
Name Index	p. I-1
Subject Index	p. I-7

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