Management mistakes and successes.

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making.
* It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
* This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us.
* Contains an all new section on "Entrepreneurial Adventures."

1 Introduction

Part I Perils of Merger Mania.

2 DaimlerChrysler-Merger of Equals?

3 Snapple: A Story of Acquisition.

4 Maytag: Leaving a Foreign Subsidiary Free as a Bird

Part II Change and Crisis Management.

5 Scott Paper, Sunbeam, and Al Dunlap.

6 Herman Miller-Change Management for a Role Model.

7 Perrier: Poor Handling of Adversity.

8 The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare

Part III Great Comebacks.

9 Continental Airlines: From the Ashes.

10 Harley Davidson: At Last.

11 IBM: A Recovered Giant

Part IV Planning Blunders and Successes.

12 Euro Disney: Bungling a Successful Format.

13 Coca-Cola's Classic Planning Miscalculation.

14 Vanguard: Success in Taking the Road Less Traveled

Part V Leadership and Strategy Execution.

15 When Will They Ever Learn?-High-Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier

16 Boeing Can't Handle Success.

17 Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable

Part VI Control Weaknesses and Strengths

18 United Way: Where Were the Controls?

19 Met Life: Deceptive Sales Tactics-Condoned or Poorly Controlled?

20 McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged

Part VII Entrepreneurial Adventures

21 Office Max: Grasping the Ring.

22 Boston Beer: Leading the Microbrewers

Part VIII Lapses in Ethical and Social Responsibility.

23 ADM: Price Fixing, Political Cronyism, and a Whistleblower.

24 The Great Firestone/Ford Tire Disaster

Part IX Conclusions.

25 What Can Be Learned?

Mevcut:*

Bound With These Titles

On Order

Özet

Özet

Table of Contents