
Strategies for business and technical writing
Başlık:
Strategies for business and technical writing
Yazar:
Harty, Kevin J.
ISBN:
9780155839267
Ek Yazar:
Edition:
3rd ed.
Yayım Bilgisi:
San Diego : Harcourt Brace Jovanovich, c1989.
Fiziksel Tanım:
xiv, 306 p. : ill. ; 24 cm.
Mevcut:*
Library | Materyal Türü | Barkod | Yer Numarası | Durum |
|---|---|---|---|---|
Searching... Pamukkale Merkez Kütüphanesi | Kitap | 0033815 | HF5721.H37 1989 | Searching... Unknown |
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Özet
Özet
Strategies for Business and Technical Writing teaches effective writing for the world of work and helps readers become better writers using specific techniques employed by successful communicators in their fields. & Topics include audience analysis, language use and misuse, writing and revision processes, the influence of technology on communication, résumés, letters, memos, e-mail, reports, and proposals. & Business and technical writers, students aspiring to procure a career as a professional (business and technical) writer.
Table of Contents
| Preface | p. ix |
| Introduction | p. 1 |
| Part 1 Process as well as Product | p. 5 |
| Using PAFEO Planning | p. 7 |
| The Writing Process | p. 15 |
| The Direct Writing Process for Getting Words on Paper | p. 21 |
| Evaluating and Testing as You Revise | p. 26 |
| The Project Worksheet for Efficient Writing Management | p. 39 |
| Part 2 Problems With Language | p. 49 |
| Gobbledygook | p. 52 |
| Writing in Your Job | p. 60 |
| The Plain English Revolution | p. 68 |
| A Critic of Plain Language Misses the Mark | p. 79 |
| A Guide to Nonsexist Language | p. 83 |
| International Communication and Language | p. 89 |
| Part 3 Business and Technical Correspondence | p. 115 |
| Making Your Correspondence Get Results | p. 118 |
| I Have Some Bad News for You | p. 127 |
| How to Write Better Memos | p. 131 |
| How to Use Bottom-Line Writing in Corporate Communications | p. 135 |
| E-Mail: Presenting a Professional Image | p. 145 |
| Part 4 Reports and Other Longer Documents | p. 167 |
| Audience Analysis: The Problem and a Solution | p. 170 |
| What to Report | p. 187 |
| The Writing of Abstracts | p. 195 |
| Tne Report Writing Pitfalls: How to Avoid Them | p. 200 |
| Creating Visuals | p. 207 |
| Strategies of Persuasion | p. 231 |
| Proposals | p. 243 |
| Writing Proposals with Style | p. 260 |
| Part 5 Resumes and Other Written Materials for a Job Search | p. 275 |
| Writing Resumes and Letters in the Language of Employers | p. 277 |
| The Basics of a Cover Letter | p. 306 |
| Your Resume on the Internet | p. 321 |
| Follow-Up Letters | p. 334 |
| Part 6 And Now a Word (or Two or Three) About Ethics | p. 347 |
| Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicators | p. 349 |
| How to Lie with Statistics | p. 361 |
| Determining the Ethics of Style | p. 369 |
| Legal and Ethical Issues in Editing | p. 374 |
| Acknowledgments | p. 381 |
| Index | p. 384 |
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