John KeenanMichael E. AdelsteinPeter ElbowLinda Flower and John AckermanJohn S. HarrisStuart ChaseWilliam ZinsserAlan SiegelMark MathewsonGwyneth OlofssonDavid V. LewisAllan A. GlatthornHarold K. MintzJohn S. Fielden and Ronald E. DulekJanis Fisher ChanJ. C. Mathes and Dwight W. StevensonRichard W. DodgeChristian K. ArnoldVincent VinciWalter E. Oliu and Charles T. Brusaw and Gerald J. AlredDavid W. EwingPhilip C. KolinRichard Johnson-SheehanJohn L. MunschauerSteven GraberMargaret Riley Dikel and Frances E. RoehmKarl Weber and Rob KaplanDorothy A. WinsorDarrell HuffDan JonesCarolyn D. Rude

Preface	p. ix
Introduction	p. 1
Part 1 Process as well as Product	p. 5
Using PAFEO Planning	p. 7
The Writing Process	p. 15
The Direct Writing Process for Getting Words on Paper	p. 21
Evaluating and Testing as You Revise	p. 26
The Project Worksheet for Efficient Writing Management	p. 39
Part 2 Problems With Language	p. 49
Gobbledygook	p. 52
Writing in Your Job	p. 60
The Plain English Revolution	p. 68
A Critic of Plain Language Misses the Mark	p. 79
A Guide to Nonsexist Language	p. 83
International Communication and Language	p. 89
Part 3 Business and Technical Correspondence	p. 115
Making Your Correspondence Get Results	p. 118
I Have Some Bad News for You	p. 127
How to Write Better Memos	p. 131
How to Use Bottom-Line Writing in Corporate Communications	p. 135
E-Mail: Presenting a Professional Image	p. 145
Part 4 Reports and Other Longer Documents	p. 167
Audience Analysis: The Problem and a Solution	p. 170
What to Report	p. 187
The Writing of Abstracts	p. 195
Tne Report Writing Pitfalls: How to Avoid Them	p. 200
Creating Visuals	p. 207
Strategies of Persuasion	p. 231
Proposals	p. 243
Writing Proposals with Style	p. 260
Part 5 Resumes and Other Written Materials for a Job Search	p. 275
Writing Resumes and Letters in the Language of Employers	p. 277
The Basics of a Cover Letter	p. 306
Your Resume on the Internet	p. 321
Follow-Up Letters	p. 334
Part 6 And Now a Word (or Two or Three) About Ethics	p. 347
Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicators	p. 349
How to Lie with Statistics	p. 361
Determining the Ethics of Style	p. 369
Legal and Ethical Issues in Editing	p. 374
Acknowledgments	p. 381
Index	p. 384