Janet B. Parks and Jerome QuartermanKathryn S. Hoff and JoAnn Kroll and Janet B. ParksLawrence W. Fielding and Brenda PittsStuart M. Keeley and Janet B. ParksLori Miller and Joy T. DeSensiMary Jo KaneB. Christine GreenJerome QuartermanJerome Quarterman and Ming LiF. Wayne Blann and Ketra L. ArmstrongClay Stoldt and Catherine Pratt and Jason JacksonTimothy D. DeSchriver and Daniel F. MahonyRobin Ammon Jr. and David K. StotlarRobertha Abney and Ellen J. StaurowskyJames M. Gladden and William A. SuttonMark A. McDonald and William A. SuttonHeather GibsonTed G. FayJacquelyn Cuneen and Robert BoucherWendy Frisby

Preface	p. ix
Acknowledgments	p. xi
Part I Introduction to Sport Management
1 Sport Management: An Overview	p. 5
Defining Sport and Sport Management	p. 7
Nature and Scope of the Sport Industry	p. 8
Unique Aspects of Sport Management	p. 12
Sport Management Competencies	p. 14
Future Challenges and Opportunities for Sport Managers	p. 17
Future of the Sport Industry	p. 18
2 Developing a Professional Perspective	p. 23
Professional Preparation	p. 23
Professional Attitude	p. 25
Career Planning and Management	p. 32
3 Historical Sketches: The Development of the Sport Business Industry	p. 41
1870s: Commercialization Models in Baseball	p. 42
1880s: Commercialization Models in Sporting Goods	p. 43
1880s: Commercialization Models in Intercollegiate Sport	p. 46
1890s: Intense Market Competition and the Bicycle Craze	p. 47
1900s: Market Development and Market Segmentation	p. 50
1910s: The Rise of Endorsement Advertising	p. 51
1920s: The Golden Age of Sports	p. 52
1930s: Depression and the Age of Cooperation	p. 54
1940s: World War II and Sport Policy	p. 59
1950s: New Techniques and New Technologies	p. 61
1960s: The Foreign Invasion	p. 64
1970s: From Woodstock to Nautilus	p. 67
1980s: The Participation Revolution	p. 69
1990s: MJ as Brand and the Experience Economy	p. 71
4 Thinking Critically About Sport Management	p. 79
Becoming a Critical Thinker	p. 80
Asking the Core Critical Questions	p. 87
Part II Social and Behavioral Foundations of Sport Management
5 Legal and Ethical Considerations in Sport Management	p. 95
Ethics	p. 95
The Law	p. 98
6 Sociological Aspects of Sport and Physical Activity	p. 107
Defining Sport	p. 107
Defining Sport Sociology	p. 107
The Role of Theory in Understanding Sport	p. 108
Social Significance of Sport	p. 110
Benefits of Sport	p. 110
Dark Side of Sport	p. 112
Sport as a Vehicle for Social Transformation	p. 120
Implications for Sport Managers	p. 121
7 Psychology of Sport Consumer Behavior	p. 127
Understanding the Individual as a Sport Consumer	p. 127
Group Influences on the Sport Consumer	p. 138
Building a Relationship With the Consumer	p. 140
Consumer Decision Making in Sport	p. 142
Part III Organizational and Managerial Foundations of Sport Management
8 Sport Organization Managers and Organizational Behavior	p. 149
Defining Organization	p. 150
Unique Features of Organizational Behavior Studies	p. 154
Organizational Behavior Research in Context of Sport Management Studies	p. 158
Questions Often Asked About the Study of Organizational Behavior	p. 160
9 Managing and Leading Sport Organizations	p. 165
Differences Between Management and Leadership	p. 165
Management as a Process in Sport Organizations	p. 166
Theoretical Approaches to the Study of Leadership	p. 168
Managerial Leadership	p. 171
Part IV Selected Functional Areas of Sport Management
10 Sport Marketing	p. 189
Ethics and Social Responsibility	p. 190
Developing a Sport Marketing Plan	p. 191
Challenges and Directions in Sport Marketing	p. 205
11 Public Relations in the Sport Industry	p. 211
Communication Basics	p. 212
Media Relations in Sport	p. 215
Community Relations in Sport	p. 220
Other Public Relations Positions	p. 224
Communication Technology and Its Impact on Sport	p. 225
12 Finance, Economics, and Budgeting in the Sport Industry	p. 231
Current Financial Situation in the U.S. Professional Sport Industry	p. 232
Current Financial Situation in U.S. College Athletics	p. 233
Economics of Sport	p. 234
Overview of Financial Management	p. 242
Sources of Revenues and Expenses for Sport Organizations	p. 248
Careers in Financial Management for Sport Organizations	p. 250
13 Sport Facility and Event Management	p. 255
Types of Facilities	p. 255
Facility Management	p. 256
Event Management	p. 258
Risk Management	p. 266
14 Intercollegiate Athletics	p. 271
Governance of Intercollegiate Athletics	p. 271
Intercollegiate Athletics Administrators	p. 279
Careers in Intercollegiate Athletics Administration	p. 287
15 Professional Sport	p. 297
Nature of Professional Sport	p. 297
History of the Major American Professional Sports	p. 298
Unique Aspects of Professional Sport	p. 300
Revenue Sources for Professional Sport Teams	p. 307
Career Opportunities in Professional Sport	p. 311
16 Sport Management and Marketing Agencies	p. 323
Creating a Sport Management and Marketing Agency Plan	p. 323
Functions of Sport Management and Marketing Agencies	p. 324
Types of Sport Management and Marketing Agencies	p. 328
Careers Within Sport Management and Marketing Agencies	p. 332
Challenges Facing Sport Management and Marketing Agencies	p. 332
17 Sport Tourism	p. 337
Tourism and the Tourism Industry	p. 337
Defining Sport Tourism	p. 339
Understanding the Sport Tourist	p. 351
Three Impacts of Sport Tourism: Sociocultural, Economic, and Environmental	p. 352
18 International Sport	p. 361
What Is International Sport?	p. 361
1972: A Snapshot of Key Historic Changes in International Sport	p. 362
Redefining International Sport	p. 363
Assessing the Expanding Market for International Sport	p. 364
China As an Awakening Sport Giant	p. 366
Careers in International Sport	p. 371
International Sport in the Next Decade	p. 376
Part V The Future of Sport Management
19 Questions, Answers, and Sport Management Research	p. 383
Why Understanding Research Is Important to Sport Managers	p. 384
Addressing Questions and Gathering Information Without Bias	p. 385
The Folly of Trial-and-Error Management	p. 386
A Question's Path: The Need for Information	p. 386
Question Construction: Careful Planning and Useful Results	p. 387
The Question and Answer Industry: Commercial Research in Sport Management	p. 388
Action Research and Problem Solving	p. 388
How Statistics Can Lie	p. 390
Will It Work in Peoria?	p. 391
Important Research Questions Addressed	p. 393
Caution! Pothole on the Road to Progress	p. 395
Emerging Questions in Sport Management	p. 397
What Else Do You Need to Ask?	p. 401
20 Understanding Sport Management Research	p. 407
Making Informed Decisions	p. 407
Judging the Quality of Research	p. 408
Key Concepts	p. 409
The Research Process	p. 412
Index	p. 421
About the Editors	p. 429
About the Contributors	p. 431