Entrepreneurship : theory, process, practice

Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

Part I Entrepreneurship in the Twenty First Century

1 The Revolutionary Impact of Entrepreneurship

2 The Evolutionary Development of Entrepreneurship

3 Corporate Entrepreneurship: Developing the Entrepreneurial Mindset in Organizations

Part II The Entrepreneurial Perspective

4 The Entrepreneurial Mindset in Individuals

5 Creativity and Innovation

6 Entrepreneurial Ethics

Part III Developing the Entrepreneurial Plan

7 Assessment of Entrepreneurial Opportunities

8 Environmental Assessment of Entrepreneurial Ventures

9 Marketing Research for Entrepreneurial Ventures

10 Financial Preparation for Entrepreneurial Ventures

11 Developing an Effective Business Plan

Part IV Initiating Entrepreneurial Ventures

12 Legal Structures for Entrepreneurial Ventures

13 Legal Issues Impacting Entrepreneurial Ventures

14 Sources of Capital for Entrepreneurial Ventures

Part V Growth and Development Of Entrepreneurial Ventures

15 Strategic Planning for Emerging Ventures

16 Managing Entrepreneurial Growth

17 Valuation of Entrepreneurial Ventures

18 Harvesting the Entrepreneurial Venture

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Table of Contents