Media literacy

Başlık:

Media literacy

Yazar:

Potter, W. James.

ISBN:

9781412958752

Ek Yazar:

Potter, W. James.

Edition:

4th ed.

Yayım Bilgisi:

Los Angeles : Sage Publications, c2008.

Fiziksel Tanım:

xx, 424 p. : ill. ; 24 cm.

Contents:

Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.

Konu Terimleri:

Audiovisuele vorming.

Electronic Access:

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007036375-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0828/2007036375-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0828/2007036375-t.html

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Library	Materyal Türü	Barkod	Yer Numarası	Durum
Searching... Pamukkale Merkez Kütüphanesi	Kitap	0052200	P96.M4P68 2008	Searching... Unknown

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Özet

" Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English."

-SirReadaLot.org

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages - which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.

I Introduction

1 Living in the Message-Saturated World

2 Media Literacy Approach

II Audiences

3 Individual's Perspective

4 Industry Perspective on Audience

5 Children as a Special Audience

III Effects

6 Proactive Perspective on Media Effects

7 Broadening Our Perspective on Media Effects

IV Industry

8 Development of Mass Media Industries

9 The Economic Game

10 The Current Picture

V Content

11 Mass Media Content and Reality

12 News

13 Entertainment

14 Advertising

15 Mass Media Interactive Games

VI Confronting the Issues

16 Who Owns and Controls the Media?

17 Privacy

18 Piracy

19 Violence

20 Sports

VII The Springboard

21 Personal Strategy for Increasing Media Literacy

22 Helping Others Increase Media Literacy

Appendix A Mass Media Effects

Appendix B Profiles of Mass Media Industries

Appendix C Contacts

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Table of Contents