Choice Review

When compared with the first edition (2005), the second edition of this primer reflects five years of changes in the world of sports. Names change and leagues change, sure, but more to the point--and covered here--are changes related to economics, labor, the law (e.g., property copyright cases as electronic media link the world ever closer), and so on. All these are now required reporting for news organizations. The scope of the book is ambitious, and not every topic can be considered in detail. Conrad (sports and media law, School of Business Administration, Fordham Univ.) takes the "mile wide and an inch deep" approach, and it works here because he goes over as much as possible and then provides a list of resources to which readers can turn for greater detail as time permits and circumstances require. Perhaps the strongest chapter in terms of the current and future landscape is the last, "Traditional and New Media in Sports," which talks not only about legacy media but also about how sports will be covered in the future and what a journalist needs to know to tell a story across media platforms. The audience for of this book extends to reporters on deadline. Summing Up: Recommended. Lower-division undergraduates through faculty and professionals. J. Marren Buffalo State College