Strategic management : cases

Başlık:

Yazar:

David, Fred R.

ISBN:

9780130807830

Ek Yazar:

David, Fred R.

Edition:

7th ed.

Yayım Bilgisi:

Upper Saddle River, N.J. : Prentice Hall, c1999.

Fiziksel Tanım:

xxx, 525 p. : ill., maps ; 26 cm.

General Note:

Revised ed. of: Cases in strategic management. 6th ed. 1997.

Konu Terimleri:

Strategic planning -- Case studies.

Added Author:

David, Fred R. Cases in strategic management.

Mevcut:*

Library	Materyal Türü	Barkod	Yer Numarası	Durum
Searching... Pamukkale Merkez Kütüphanesi	Kitap	0012599	HD30.28.D378 1999	Searching... Unknown

A casebook for the publisher's text on business policy and strategic management. All cases are from 1997-98, and focus on well-known firms as well as smaller organizations, featuring a mix of small business, international, and not-for-profit firms organized by industry. Industry notes precede each case. An introduction tells how to analyze a business policy case. This edition contains 12 new cases. No index. Annotation copyrighted by Book News, Inc., Portland, OR

Service Companies
Retailing--Industry Note	p. 1
The Limited, Inc.--1998	p. 7
Wal-Mart Stores, Inc.--1998	p. 24
Dayton Hudson Corporation--1998	p. 40
Gaming--Industry Note	p. 54
Circus Circus Enterprises, Inc.--1998	p. 60
Harrah's Entertainment, Inc.--1998	p. 74
Banking--Industry Note	p. 85
Banc One Corporation--1998	p. 93
Citicorp--1998	p. 105
Zoos
Audubon Zoo--1997	p. 117
Riverbanks Zoological Park and Botanical Garden--1997	p. 133
Railroads
Dakota, Minnesota, and Eastern Railroad Corporation--1997	p. 144
Railtex, Inc.--1998	p. 162
Transportation
Greyhound Lines, Inc.--1998	p. 174
Carnival Corporation--1998	p. 186
Southwest Airlines Co.--1998	p. 202
Churches
Central United Methodist Church--1998	p. 211
Elkins Lake Baptist Church--1997	p. 225
Grace Lutheran Church--1997	p. 236
Not-for-Profit Club
Classic Car Club of America, Inc.--1997	p. 253
Manufacturing Companies
Transportation
Harley-Davidson, Inc.--1998	p. 266
Winnebago Industries, Inc.--1998	p. 281
Personal Care--Industry Note	p. 293
Avon Products, Inc.--1998	p. 299
Revlon, Inc.--1998	p. 310
Tobacco--Industry Note	p. 323
UST, Inc.--1998	p. 327
Swisher International Group, Inc.--1998	p. 341
Processed Food--Industry Note	p. 355
Campbell Soup Co.--1998	p. 360
Pilgrim's Pride Corp.--1998	p. 372
H.J. Heinz Company--1998	p. 384
Aerospace--Industry Note	p. 398
Boeing--1998	p. 405
Computers--Industry Note	p. 415
Apple Computer, Inc.--1998	p. 424
America Online, Inc.--1998	p. 434
Medical Equipment--Industry Note	p. 448
Stryker Corporation--1998	p. 452
Biomet, Inc.--1998	p. 466
Magazine Publishing--Industry Note	p. 476
Playboy Enterprises, Inc.--1998	p. 481
Athletic Footwear--Industry Note	p. 494
Nike, Inc.--1998	p. 497
Machinery
E.L. Nickell Company--1998	p. 514

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