Cover image for Managing innovation : integrating technological, market and organizational change
Başlık:
Managing innovation : integrating technological, market and organizational change
Yazar:
Tidd, Joseph, 1960-
ISBN:
9780470998106
Edition:
4. bs.
Yayım Bilgisi:
Chichester, England ; Hoboken, NJ : Wiley, 2009.
Fiziksel Tanım:
xv , 622 s. : res. ; 25 cm.
Contents:
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.
Abstract:
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors.
Added Author:
Electronic Access:
Inhaltsverzeichnis http://www.gbv.de/dms/zbw/585834911.pdf