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"As the title suggests, tourism is viewed through the lens of business, focusing on the management, marketing, and financial issues most important to industry members. In addition, the text begins with a comprehensive model of tourism, and the book unfolds by considering each piece of the model in succession. All students should find the text enjoyable and educational no matter which part of the industry they find most compelling." "This book engages students in the learning experience. Its appealing writing style and hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as for anyone who wants to know more about the inner workings of this industry. The authors have added a variety of readings, exercises, and cases to the third edition to augment the expanded content."--BOOK JACKET.