Innovation and entrepreneurship
Başlık:
Innovation and entrepreneurship
Yazar:
Bessant, J. R.
ISBN:
9780470711446
Ek Yazar:
Edition:
2nd ed.
Yayım Bilgisi:
Chichester, West Sussex, UK : Wiley, 2011.
Fiziksel Tanım:
xiii, 589 p. : ill. ; 24 cm.
Contents:
The innovation imperative -- Social entrepreneurship and innovation -- Globalisation, development and sustainability -- Individual and organisational characteristics -- Sources of innovation -- Searching for opportunities -- Building the case -- Exploiting networks -- Developing new products and services -- Creating new ventures -- Exploiting knowledge and intellectual property -- Creating value and growing ventures -- Learning to manage innovation.
Abstract:
"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship"--Provided by publisher.
Added Author:
Electronic Access:
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470711446.jpg