Strategic innovation : new game strategies for competitive advantage

Başlık:

Yazar:

Afuah, Allan.

ISBN:

9780415997829

Ek Yazar:

Afuah, Allan.

Yayım Bilgisi:

New York : Routledge, 2009.

Fiziksel Tanım:

xviii, 482 s. : res. ; 26 cm.

Contents:

pt. I. Introduction -- 1. Introduction and Overview -- 2. Assessing the Profitability Potential of a Strategy -- 3. The Long Tail and New Games -- pt. II. Strengths and Weaknesses -- 4. Creating and Appropriating Value Using New Game Strategies -- 5. Resources and Capabilities in the Face of New Games -- 6. First-mover Advantages/Disadvantages and Competitors' Handicaps -- 7. Implementing New Game Strategies -- pt. III. Opportunities and Threats -- 8. Disruptive Technologies as New Games -- 9. Globalization and New Games -- 10. New Game Environments and the Role of Governments -- 11. Coopetition and Game Theory -- pt. IV. Applications -- 12. Entering a New Business Using New Games -- 13. Strategy Frameworks and Measures -- pt. V. Cases -- Case 1. The New World Invades France's Terroir -- Case 2. Sephora Takes on America -- Case 3. Netflix: Responding to Blockbuster, Again -- Case 4. Threadless in Chicago -- Case 5. Pixar Changes the Rules of the Game -- Case 6. Lipitor: The World's Best-selling Drug (2008) -- Case 7. New Belgium: Brewing a New Game -- Case 8. Botox: How Long Would the Smile Last? -- Case 9. IKEA Lands in the New World -- Case 10. Esperion: Drano for Your Arteries? -- Case 11. Xbox 360: Will the Second Time be Better? -- Case 12. Nintendo Wii: A Game-changing Move.

Konu Terimleri:

Technological innovations.

Teknolojik yenilikler

Competition.

Rekabet

Electronic Access:

Table of contents only http://catdir.loc.gov/catdir/toc/fy0906/2008034812.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017091955&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Library	Materyal Türü	Barkod	Yer Numarası	Durum
Searching... Pamukkale Merkez Kütüphanesi	Kitap	0066216	HD30.28 .A3473 2009	Searching... Unknown

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In today's fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

nbsp;

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

nbsp;

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

Author Notes

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

List of Figures	p. ix
List of Tables	p. xi
List of Exhibits for Cases	p. xiii
Preface	p. xv
Acknowledgments	p. xix
Part I Introduction	p. 1
1 Introduction and Overview	p. 3
2 Assessing the Profitability Potential of a Strategy	p. 35
3 The Long Tail and New Games	p. 67
Part II Strengths and Weaknesses	p. 89
4 Creating and Appropriating Value Using New Game Strategies	p. 91
5 Resources and Capabilities in the Face of New Games	p. 117
6 First-Mover Advantages/Disadvantages and Competitors' Handicaps	p. 145
7 Implementing New Game Strategies	p. 178
Part III Opportunities and Threats	p. 197
8 Disruptive Technologies as New Games	p. 199
9 Globalization and New Games	p. 223
10 New Game Environments and the Role of Governments	p. 252
11 Coopetition and Game Theory	p. 275
Part IV Applications	p. 301
12 Entering a New Business Using New Games	p. 303
13 Strategy Frameworks and Measures	p. 323
Part V Cases	p. 371
Case 1 The New World Invades France's Terroir	p. 373
Case 2 Sephora Takes on America	p. 377
Case 3 Netflix: Responding to Blockbuster, Again	p. 383
Case 4 Threadless in Chicago	p. 391
Case 5 Pixar Changes the Rules of the Game	p. 393
Case 6 Lipitor: The World's Best-selling Drug (2008)	p. 401
Case 7 New Belgium: Brewing a New Game	p. 405
Case 8 Botox: How Long Would the Smile Last?	p. 411
Case 9 IKEA Lands in the New World	p. 417
Case 10 Esperion: Drano for Your Arteries?	p. 422
Case 11 Xbox 360: Will the Second Time be Better?	p. 434
Case 12 Nintendo Wii: A Game-changing Move	p. 442
Notes	p. 447
Author Index	p. 469
Subject Index	p. 473

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