| Part I Introduction |
| 1 Introduction and Goals of the Firm |
| 2 Fundamental Economic Concepts |
| 2 A Differential Calculus Techniques in Management |
| Part II Demand and Forecasting |
| 3 Demand Analysis |
| 4 Estimating Demand |
| 4 A Problems in Applying the Linear Regression Model |
| 5 Business and Economic Forecasting |
| 6 Managing in the Global Economy |
| Part III Production and Cost |
| 7 Production Economics |
| 7 A Maximization of Production Output Subject to a Cost Constraint |
| 8 Cost Analysis |
| 8A Long-Run Costs with a Cobb-Douglas Production Function |
| 9 Applications of Cost Theory |
| Part IV Pricing and Output Decisions: Strategy and Tactics |
| 10 Prices, Output,& Strategy: Pure and Monopolistic Competition |
| 11 Price and Output Determination: Monopoly and Dominant Firms |
| 12 Price and Output Determination: Oligopoly |
| 13 Game-Theoretic Rivalry: Best-Practice Tactics |
| 13A Entry Deterrence and Accommodation Games |
| 14 Pricing Techniques and Analysis |
| 14A Revenue Management |
| Part V Organizational Architecture and Regulation of Business |
| 15 Contracting, Governance, and Organizational Form |
| 15A Auction Design and Information |
| 16 Government Regulation |
| 17 Long-Term Investment Analysis |
| Appendix A The Time Value of Money |
| Appendix B Tables |
| Check Answers to Selected End-of-Chapter Exercises |
| Index |
| Web Appendix A Consumer Using Indifference Curve Analysis |
| Web Appendix B International Parity Conditions |
| Web Appendix C Production Decisions and Linear Programming |
| Web Appendix D Capacity Planning and Pricing against a Low-Cost Competitor: A Case Study |
| Web Appendix E Pricing of Joint Products and Transfer Pricing |
