Introduction to hospitality management
Başlık:
Introduction to hospitality management
Yazar:
Walker, John R., 1944-
Ek Yazar:
Edition:
3rd ed.
Yayım Bilgisi:
Upper Saddle River, N.J. : Pearson Prentice Hall, c2010.
Fiziksel Tanım:
xxxvii, 662 p. : col. ill. ; 27 cm.
Contents:
The hospitality industry and tourism: Hospitality spirit ; Tourism -- Lodging: The hotel business ; Rooms division operations ; Food and beverage operations -- Restaurants, managed services, and beverages: The restaurant business ; Restaurant operations ; Managed services ; Beverages -- Recreation, theme parks, clubs, and gaming entertainment: Recreation, theme parks, and clubs ; Gaming entertainment -- Assemblies and event management: Meetings, conventions, and expositions ; Special events -- Managerial areas of the hospitality industry: Leadership and management ; Planning ; Organizing ; Communicating and decision-making ; Human resources and motivation ; Control.
Abstract:
"Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.--Publisher's description.