Strategic management and business policy : achieving sustainability

Başlık:

Yazar:

Wheelen, Thomas L.

ISBN:

9780137029150

Ek Yazar:

Wheelen, Thomas L.

Edition:

12. bs.

Yayım Bilgisi:

Boston, Mass. ; London : Pearson, c2010.

Fiziksel Tanım:

979 s. : res. ; 26 cm.

General Note:

"International ed."

Previous ed.: 2008.

Abstract:

This edition introduces a new them that runs throughout all 12 chapter: environmental sustainability.This new them complements the existing global issue.And the most comprehensive strategy book on market,with chapters ranging from corporate governance and social responsibility to competitive strategy.

Konu Terimleri:

Added Author:

Hunger, J. David, 1941-

Mevcut:*

Library	Materyal Türü	Barkod	Yer Numarası	Durum
Searching... Pamukkale Merkez Kütüphanesi	Kitap	0066557	HD30.28 .W444 2010	Searching... Unknown

Bound With These Titles

On Order

Özet

For Strategic Management and Business Policy courses. Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability. Aside from this text's new focus on sustainability, Wheelen and Hunger have updated many of their well-researched cases in the new edition.