The fundamentals of fashion management

Başlık:

Yazar:

Dillon, Susan, MBA.

ISBN:

9782940411580

Ek Yazar:

Dillon, Susan, MBA.

Yayım Bilgisi:

Lausanne, Switzerland : AVA, 2012.

Fiziksel Tanım:

176 s. : res. ; 23 cm.

Series:

AVA Academia

AVA academia.

Contents:

The business of fashion : The fashion industry in the 20th century ; Technology ; The influential designers ; Interview : Gary Harvey -- Fashion trend prediction : The fashion forecasting industry ; The forecasting process ; Trend prediction as a tool ; Presenting trend information ; Fashion forecasting agencies ; Interview : Fiona Jenvey -- Fashion transition : Fashion buying ; Merchandising ; Retail formats ; The retail calendar ; Importing fashion goods ; Interview : Katy Steel -- Fashion communication : What is fashion communication? ; The fashion consumer ; Branding ; Fashion marketing ; Fashion promotion ; Visual merchandising ; Fashion advertising ; Interview : Michaela Ireson -- The fashion machine : The fashion calendar ; The fashion press ; Fashion editorial ; Trade shows and events ; Interview : Paul Harness -- Bridging the gap between fashion and business ; Creative business planning ; Branding basics ; Innovative marketing and promotion ; Design and copyright ; Interview : Aine Cassidy -- Conclusion -- Glossary of terms.

Abstract:

The fashion industry is big business and employs many people in a variety of roles. This text provides broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry.

Konu Terimleri:

Clothing trade -- Management.

Giyim ticareti -- Yönetim.

Fashion merchandising.

Moda ticareti.

Fashion merchandising -- Study and teaching.

Moda ticareti -- Çalişma ve öğretim.

Fashion design -- Study and teaching.

Moda tasarimi -- Çalişma ve öğretim.

Advertising -- Fashion.

Reklamcılık -- Moda.

Mevcut:*

Library	Materyal Türü	Barkod	Yer Numarası	Durum
Searching... Pamukkale Merkez Kütüphanesi	Kitap	0066966	HD9940 .A2 D555 2012	Searching... Unknown

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Özet

In The Fundamentals of Fashion Management , Susan Dillon takes an in-depth look at the varied and competitive fashion trade.Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.

Author Notes

Susan Dillon is Course Leader of Fashion at Leeds College of Art in the UK. She has gained wide-ranging professional experience as a design director for a fashion company travelling to the Far East, the US and Europe for trend research, sourcing and buyer liaison. As a fashion entrepreneur, Susan has also designed and sold women's wear to independent fashion stores worldwide. Susan then worked as an account manager for a fashion company before embarking on a full-time career in academia. She has recently completed an MBA with a specialist subject interest in developing fashion entrepreneurship and intellectual property.

Reviews (1)

Choice Review

AVA Academia offers unique academic resources for 20 creative disciplines, with volumes organized by category: foundation, introductory, intermediate, and required reading range. The publisher's focus on ethical awareness, reflection, and debate informs its books' content and lends academic weight. This introductory volume for the "Fashion Management" discipline by Dillon (Leeds College of Art, UK) contains six chapters: "The Business of Fashion," "Fashion Trend Prediction," "Fashion Transition," "Fashion Communication," "The Fashion Machine," and "Bridging the Gap between Fashion and Business." Each features an interview with an industry professional and a related practice exercise. Included are a glossary and a discussion of fashion management ethics. The book has the feel of a website with bold images, fonts, and graphics and concise text. It demythologizes its subject by demonstrating in an organized way that fashion management is a calculated business based on budgeting, forecasting, and planning as much as creativity and design. AVA titles are available as e-books on platforms including Ebrary (Academic Complete, CH, Jul'10, 47-5974) and eBooks on EBSCOhost. This volume's trendy images may date quickly, but its content and organization are excellent. A good resource--especially for career sections in high school/public libraries or in a college career center. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, general readers. A. J. Dutka Broward College