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Library | Materyal Türü | Barkod | Yer Numarası | Durum |
|---|---|---|---|---|
Searching... Pamukkale Merkez Kütüphanesi | Kitap | 0076691 | HF5415.32 H23611 2008 | Searching... Unknown |
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Özet
Özet
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.
The Handbooknbsp;presents state-of-the-art research as well as providing a place for authors tonbsp;put forwardnbsp;suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author Notes
Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.
Table of Contents
| IntroductionD.W. Schumann and C.P. Haugtvedt and E. Davidson |
| History of Consumer Psychology |
| Part 1 Consumer Information ProcessingR.W. Wyer, The Role of |
| Knowledge Accessibility in Cognition and Behavior |
| Implications for Consumer Information ProcessingA. Kronlund and B. Whittlesea and C. Yoon |
| Consumer Memory, Fluency, and FamiliarityW. Hutchinson and E. Eisenstein |
| Consumer Learning and ExpertiseB. Loken and L. Barsalou and C. Joiner |
| Categorization Theory and Research in Consumer Psychology |
| Category Representation and Category-Based InferenceF. Kardes and M.L. Cronley and S. Posavac and P. Herr |
| Consumer InferenceJ. Peck and T.L. Childers |
| Effects of Sensory Factors on Consumer BehaviorD. Roedder John |
| Stages of Consumer Socialization |
| The Development of Consumer Knowledge, Skills, and Values from Childhood to AdolescenceC. Yoon and C. Cole |
| Older Consumers and Information Processing |
| Part 2 Motivation, Affect, and Consumer DecisionsA. Isen, Positive |
| Affect and Decision Processes: Some Recent Theoretical Developments with Practical ImplicationsJ. Cohen and M. Pham and E. Andrade |
| The Nature and Role of Affect in Consumer BehaviorK. Vohs and R. Baumeister, D |
| Tice Selfregulation: Goals |
| Consumption, and ChoicesH. Baumgartner and R. Pieters |
| Goal-Directed Consumer Behavior |
| Motivation, Volition, and AffectC. Janiszewski |
| Goal Directed Perception |
| Part 3 Persuasion, Attitudes, and Social InfluenceC.P. Haugtvedt and J.A. Kasmer |
| Attitude Change and PersuasionC. Jones and R. Fazio |
| Associative StrengthA.Perkins and M. Forehand and D. Maison and A. Greenwald |
| Measuring the Nonconscious:Implicit Social Cognition and Consumer BehaviorP. Vargas |
| Implicit Consumer CognitionP. Petrova and R. Cialdini |
| Evoking the Imagination as a Strategy of InfluenceI. Aizen |
| Consumer Attitudes and BehaviorM. Campbell and A Kirmani |
| The Persuasion Knowledge |
| Model in Consumer ResearchL. Kahle and G. Xie |
| Social Values in Consumer PsychologyJ.R. Bettman and M.F. Luce and J.W. Payne |
| Consumer Decision Making: A Choice Goals ApproachA. Fishbach and R. Dhar |
| Dynamics of Goal-Based Choice: Toward an Understanding of How Goals |
| Commit verses Liberate ChoiceC. Hsee |
| Hedonomics in Consumer |
| BehaviorM. Wenjing Liu and D. Soman |
| Behavioral PricingJ.E. Heyman and B. Mellers |
| Perceptions of Fair PricingS. van Osselaer |
| Associative Learning and Consumer Decisions |
| Part 4 Products, Preferences, Places, and PeopleJ. Heogg and J. Alba |
| A Role of Aesthetics in Consumer PsychologyS. Broniarczyk |
| Product Assortment and Consumer PsychologyC. Allen and S. Fournier and F. Miller |
| Brands and Their Meaning MakersS. Eroglu and K. Machleit |
| Theory in Consumer-Environment Research: Diagnosis and PrognosisJ. Kellaris, |
| Music and ConsumersR. Madrigal and V. Dalakas |
| Consumer Psychology of Sport: More Than Just a GameJ. Williams and W.N. Lee and G. Henderson |
| Diversity Issues in Consumer Psychology |
| Part 5 Consumer Well-BeingE. Borgida and A. Kim and E.N. Stark, C.Miller |
| Consumers and the Allure of "Safer" Tobacco Products |
| Scientific and Policy IssuesM. Goldberg |
| Assessing the Relationships between Tobacco |
| Advertising and Promotion and Adolescent Smoking Behavior |
| Convergent EvidenceA. Stukas and M. Synder and E.G. Clary |
| The Social Marketing of Volunteerism: A Functional ApproachG. Menon and P. Ragibur and N.Agrawal |
| Health Risk Perceptions and Consumer PsychologyJ. Burroughs and P. Moreau and D. Mick |
| Toward a Psychology of Consumer CreativityR. Faber and T. O''Guinn |
| Compulsive Consumption: Review and ReflectionA. Duhachek |
| Summing Up the State of CopingResearch: Prospects and Prescriptions for Consumer Research |
| Part 6 Advances in Research MethodsK. Weaver and N. Schwarz, |
| Self Reports in Consumer ResearchS. Shavitt and A.Y. Lee and T.P. Johnson |
| Cross-Cultural Consumer PsychologyM. Viswanathan |
| Measurement Error in Experimental Design in Consumer PsychologyC.P. Haugtvedt and K.Liu, K.S. Min |
| Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology ResearchG. Egidi and H. Nusbaum and J. Cacioppo |