Strategic management for hospitality and tourism

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

This title also provides online support material for tutors and students, in the form ofnbsp; PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Introduction

To Strategy- Introduction to strategic management

Strategic management in hospitality and tourism: Strategy Context - The hospitality and tourism industry context

The organizational context

Strategy Content - Business level strategies

Corporate level strategies

Network level strategies

Strategy Process - Strategic planning or strategic thinking

Strategy formation

Strategy implementation and change

Synthesis - Relating content, process and context

Mevcut:*

Bound With These Titles

On Order

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Table of Contents