Başlık:
Healthcare : Market Dynamics, Policies and Strategies in Europe
Yazar:
Glowik, Mario, editor.
ISBN:
9783110414844
Fiziksel Tanım:
1 online resource(xii,250p.) : illustrations.
Contents:
Frontmatter -- Preface -- Contents -- 1. Introduction to the European Healthcare Market / 2. Investment Attractiveness of the Healthcare Markets in Europe / 3. Consumption and Consumer Behavior in the European Healthcare Market / 4. New Trends in Consumer Behavior in the European Healthcare Market / 5. Relationship Marketing Performance of Medical Facilities / 6. Emerging Buying Center Concepts in Healthcare Industries / 7. Integrated Marketing Communication in the European Healthcare Market / 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs / 9. Healthcare Business Performance – Control Mechanisms / 10. E-healthcare Service and Business Strategies in a Virtual Environment / 11. Social Media Implementation in the European Healthcare Sector / 12. Customer Values and Attitudes towards e-Healthcare Services / 13. Efficiency Control of Building Relationships with Customers by using Social Media / About the Authors -- Index -- Backmatter.
Abstract:
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Konu Terimleri:
Electronic Access:
http://dx.doi.org/10.1515/9783110414844Cover http://www.degruyter.com/doc/cover/9783110414844.jpg