Choice Review

Lorange and Roos are leading authorities in the field of international strategic management. Their volume is the result of four years of research and is a solid contribution to the literature on strategic alliances. The authors clearly explain the importance of strategic alliances and provide advice on how to form, implement, and allow strategic alliances to develop to benefit both partners. The book is based on studies of more than 30 strategic alliances in the US, Japan, and Europe and analyzes the management processes (planning, control, and human resources), cultural adjustments, and management styles needed for them to succeed. The authors emphasize that strategic alliances should increase a company's chances for success and believe that a cooperative approach is more appropriate than a competitive approach for success at the global level. Nine case histories examine successful and unsuccessful strategic alliances. An excellent volume for international business collections. Undergraduate through professional.