The Meaningful Brand How Strong Brands Make More Money

Başlık:

Yazar:

Hollis, Nigel. author.

ISBN:

9781137365590

Ek Yazar:

Hollis, Nigel. author.

Fiziksel Tanım:

XIII, 225 p. online resource.

Abstract:

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Konu Terimleri:

Medicine.

Public health.

Development economics.

Medicine & Public Health.

Added Corporate Author:

SpringerLink (Online service)

Electronic Access:

http://dx.doi.org/10.1007/978-1-137-36559-0

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Library	Materyal Türü	Barkod	Yer Numarası	Durum
Searching... Pamukkale Merkez Kütüphanesi	E-Kitap	70015-1001	RA1 -1270	Searching... Unknown

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Author Notes

Nigel Hollis is executive vice president and chief global analyst at Millward Brown. Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown's most successful research solutions. He has a popular brand blog called Straight Talk with Nigel Hollis. A four-time winner of WPP's Atticus Award. He lives in Vermont.